Imagine that a courier with goods stops outside your gate or driveway. On the vehicle you read “This delivery runs on 100% renewable electricity”. In an era of environmental awareness and sustainability thinking, it is increasingly important to stand out. This is more often than not done through the use of hyperboles – exaggerations to clarify a concept. Throwing around terms like 100% green electricity used to be relatively unproblematic, but times are changing and we are changing with them.